Netezza analytics appliance helps retailers gain buying pattern insight

New Netezza analytics appliance analyzes up to petabytes of big data including consumer sales data and online shopping trends to help retailers gain actionable insight on buying patterns.

“Retailers need to understand their customers from browsing through purchase and across all channels in order to be more competitive. Tapping into analytics is the key to converting petabytes of customer data into actionable insight, revealing their needs and wants, and driving smarter decision-making across a retailer’s organization.

The new IBM Netezza Customer Intelligence Appliance addresses these issues by providing retailers with big data analytics that allows them to analyze all customer interactions within their brand. A combined offering from IBM and business partner Aginity, and Cognos software, retailers can gain a single view of the customer spanning all channels and sales touch points including mobile, online and in store shopping. This means retailers can gain insights on the fly, better predict and target products and promotions, as well as improve store design and pricing.”

Read more in this January 24, 2012 announcement from IBM.

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