Category Archives: 360 Degree Customer View

The NES 360 degree view of the customer solution is a set of services designed to help customers better understand their customer’s behaviors and identify areas of revenue opportunity. The solution is comprised of 3 supporting technology areas, a data integration layer, a data warehouse appliance layer and a BI/Reporting layer. (All or some of these technologies may be included in a solution implementation depending on customer need)

Built around IBM Puredata for Analytics (aka, Netezza) as the data warehouse appliance, customers can either choose to integrate their data into Puredata/Netezza with the IBM information Server suite of products, NES’ purpose built data integration appliance for IBM Puredata, SQL Maestro, or an existing data integration technology. Once the data warehouse is populated with customer “master data”, we then develop an integration strategy around IBM Cognos to provide a dashboard/reporting interface that allows business users to interact with the customer data.

The NES 360 degree view of the customer solution provides an end to end business application giving the client a holistic view of customer behavior. From an IT perspective, it bridges the gaps that exist between information management technologies (e.g., data integration and warehousing) and analytic solutions (e.g.,business intelligence, predictive analytics and data visualization).

Learn How to Use IBM Cognos on Your Mobile Device: Nov. 13

Please join us on Thursday, November 13 to try IBM Cognos Mobile for yourself and see how to give remote users the information they need while on the road. In the office or on the go, IBM Cognos Mobile extends interactive Cognos Business Intelligence to a broad range of mobile devices, including the Apple iPhone, iPad and Android tablets.  Users […]
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Would You Put Your Data Warehouse/Analytics Platform In The Cloud?..IBM Watson Analytics

Recently, IBM announced that it was launching Watson Analytics.  This solution is supposed to make analytics available for every department-especially non-IT groups.  Watson analytics is touted as a cloud based analytics platform that allows you to store, manipulate, analyze data, historically and predictively, to see what’s occurring and what may occur.  The beauty of this […]
Also posted in Big Data, Business Analytics, IBM Cognos, IBM Netezza, Uncategorized | Comments closed
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  • About NES

    NES has been in business for 33 years and we’ve always been focused on data. But now, it’s about the liberation of data - with solutions like IBM Netezza, Big Insights and Cognos, we are educating and empowering our customers to make better, more informed decisions about their business and ultimately, to achieve their goals.

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