IBM Premiere Business Partner

Leadership Team

Greg Birtwell, President and Co-Founder

Greg Birtwell, President and Co-Founder

  • Cofounder of NES in 1980
  • Certified by IBM to sell most IBM software platforms
  • Marketing Representative with IBM from 1975 to 1986
  • Marketing Degree from Babson College, 1974

Greg Birtwell founded NES with Irv Danio back in 1980. That year, he was working in the marketing department at IBM in Springfield, MA, when the company both announced new computers aimed at small- to medium-size businesses and came out with vertical software packages especially for the manufacturing and distribution industries. He jumped at the opportunity to launch a business providing custom programming to companies that were installing the new software packages. He’s been marketing IBM hardware and software in the Northeast ever since.

For the last decade Greg has worked with many companies like Commerce Insurance in Webster, MA. Commerce has many iSeries models, as well as Bladecenters, XIV storage, and almost all of the IBM software platforms. It’s a good place for an IBM man like Greg to spend his time.

Greg’s father spent 38 years in sales with IBM internationally.  With sales in his blood, Greg says “I get just as excited today making a sale as I did back in 1976 when I sold my very first IBM system to a lithographer in Ludlow, MA.  Selling new systems in the 1980’s and 90’s was easy compared to now.  Every system we sell has to be justified with a 2-3 year return on investment.”

Peter Danio, Vice President – Professional Services

Peter Danio, VP Professional Services

  • NES partner since 1995
  • NES account manager, recruiter, sales, business analyst
  • IBM technical and sales certifications in Cognos, InfoSphere, DB2, Lotus, and WebSphere
  • Graduated from Western New England College in 1993, with a bachelor’s in General Business

Peter Danio’s father, Irv Danio, founded NES with Greg Birtwell in 1980. He followed in his father’s footsteps in 1995—but only after Irv put him through the ringer!

With one of his first clients, he was introduced to Business Intelligence and the impact it could have. “It became immediately clear to me that data was something that all businesses had but few could fully leverage,” he says. And so began NES’s move into high-quality information management and Business Intelligence solutions.

Today Pete plays a number of roles—account manager, recruiter, salesperson, and business analyst (and therapist). Having worked closely with clients in a variety of industries over the years, he has gained a well-rounded base knowledge, and he’s known for his quick grasp of business issues and technical challenges. “That’s what I like best about what I do: problem solving,” he says. “Solutions are fun.”

Liam O’Heir, Vice President – Sales

  • Certified by IBM to sell most IBM software platforms
  • Territory Sales Director with IBM
  • Computer Science Degree from Boston College, 1999
  • Executive Business Studies, Northeastern University

Liam joined New England Systems in July 2011, bringing seven years of IBM product knowledge and management experience to the team.  Liam is responsible for the overall sales and marketing strategy for NES.  His responsibilities include managing and building the field as well as inside sales organization. His duties expand to maintaining and creating new business development activities to increase company brand recognition. As the head of sales, directly dealing with customers to build relationships, confirm satisfaction and ensure that sales engagements are being managed efficiently and professionally is a large part Liam’s role. He is also tasked with ensuring the company’s revenue and profit targets are being met.

“NES is well-known for being an extremely ethical organization that always does right by its customers and its employees,” says Liam.  “I believe that we have the expertise and ability to serve even more customers, and I am excited to be a part of this evolution.”

Dan Wiley, COO / Chief Architect

Dan Wiley is an innovator with over 25 years experience in systems and software development and IT operations. He founded IQ Associates and was the Vice President & and Founder of TopoLogic Inc, a successful GIS and data warehouse consulting and software development company.

Mr. Wiley has over 20 years of experience in data modeling, data architecture, and database design for on-line transaction processing, data warehouse, and decision support systems. He designed and lead the development of many innovative large scale decision support systems for everything from internet startups to fortune 100 insurance and energy companies

Dan is currently leading and managing the development of a large scale Netezza based near real-time operational data store, data warehouse, and analytics platform for a $25B healthcare company. When completed the client and Dan both expect to see a revolution in healthcare informatics.

Dan earned an MS in Computer Science, Systems Engineering from Colorado Technical University and a BS with Math and Computer Science concentrations from Rollins College. He is certified in IT Systems Management (ITIL) and a certified Data Warehouse 2.0 Architect. Dan has a very broad industry background having worked or consulted for Lockheed Martin, Accenture, GE, Allmerica Financial, the US Air Force, as well as small startup companies including Tobin International/P2 Energy Solutions, InteQ, Everest Gaming, AIR Worldwide, and Harte Hanks.

David Rosenthal, Principal Data Integration Architect

Is an expert in IBMs Data Stage and Quality Stage products. He was Director of Advanced Development for Orchestrate, a parallel ETL tool, at Torrent Systems/Ascential Software. When Torrent was acquired by Ascential Software he led the team that integrated Orchestrate with DataStage, Ascential’s ETL offering. Data Stage was subsequently acquired by IBM, and the product still incorporates large components of his code.

Mr. Rosenthal has applied his knowledge of data warehousing, high-volume ETL, and the DataStage/QualityStage product suite to help companies large and small solve large data and high complexity problems. He received a PhD from the MIT Media Lab and a master’s degree in mathematics from Brandeis University.

Charlene Liang, VP of Analytics

Charlene Liang is a seasoned expert in computer simulation/modeling and data analysis with over fifteen years of industry leadership. She has broad experience in Data Warehousing, Data Integration and Analytics. Charlene was a data warehouse and analytics consultant for Oracle Corp and a Decision Support System Architect for Engage, a leading internet marketing analytics firm. She then became the manager of Analytics and Reporting for Cambridge Interactive Development Corp, an internet based gaming company.

Charlene holds a Ph.D. from Northwestern University in Chemistry and Physics and performed post doctorial biological systems modeling for Harvard University.

Kerry Parker, Services Operations Manager

Kerry is a highly qualified business management leader with more than 10 years of successful experience in business administration. As Operations Manager, Kerry plays a key role in the day to day management of the business, with focus on accounting and finance, human resources, marketing and client relations, and office administration. Kerry’s professional background includes a deep focus in technical recruiting specializing in the Business Intelligence area. Throughout her career, Kerry has established a trustworthy reputation for building successful relationships with candidates and client companies while providing a high level of professionalism and efficiency. Kerry contributes to all functions of our growing services practice – from recruiting and interviewing, to placing and securing contracts with new and existing clients.

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